Sales & Marketing
About Bhavin Shah
In this course you will receive a basic introduction to the subject of marketing. This course covers theoretical marketing topics which include the following: Basics of Marketing; Concepts, Strategies and Analysis.
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Acceso Type Status Grade Marketing Definition 
0 The Marketing Concept
0 SMART Objectives
0 Micro Environmental Factors
0 Marketing Environment - PEST Analysis
0 Competitor Strategies
0 Porters fives forces model : Industry analysis model
0 SWOT Analysis
0 Product Life Cycle
0 Boston Consultancy Group (BCG Matrix)
0 Michael Porters Generic Strategies
0 Ansoffs Matrix
0 Value chain analysis
0 Diffusion of innovation
0 What is Marketing? [test] 
0 Ansoffs and BCG Excercise
0 Learn Marketing with Philip Kotler
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