20. Expresar finalidad (I)

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Global Grade

Revision mode

Complete the following explanations related to shopping, marketing and publicity. Write the infinitive or the subjunctive, according to the context.

Los investigadores en neuromarketing estudian cómo funciona el cerebro. Lo hacen para (saber) qué características de los productos venden más y cómo vender mejor.
Con el sistema de eye tracking registran el recorrido de la mirada del consumidor en una tienda. Lo hacen para (saber) en qué se fija más el consumidor.
Los supermercados tienen estrategias, como poner dulces y caramelos en las cajas o poner la leche al fondo del establecimiento. Lo hacen para que los consumidores (comprar) más productos.
Estudian las reacciones de los consumidores (ritmo cardiaco, dilatación de las pupilas) ante diferentes estímulos. Lo hacen para (saber) qué productos les gustan más.
Mediante el remarketing estudian las visitas de una persona a una página web. Lo hacen para que la publicidad (ser) más personalizada y (responder) a los intereses de cada persona.
Los publicistas crean anuncios que nos hacen reír y llorar. Lo hacen para que (emocionarse) y el producto se quede en nuestra memoria.
Las marcas recogen datos personales de posibles consumidores en internet. Lo hacen para (poder) enviar publicidad y para hacer estudios de mercado.
Muchas empresas ofrecen descuentos y ventajas si te registras en sus clubs. Lo hacen para que los consumidores (tener) tendencia a comprar más en esos establecimientos.
A veces, antes del lanzamiento (launching) de un producto, lo venden solo en una ciudad pequeña. Lo hacen para (ver) si va a gustar en el mercado.
Los compradores más racionales consultan foros y redes sociales. Lo hacen para (tener) información antes de decidir qué producto compran.

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20. Expresar finalidad (I)